“I have loved my journey with New Generation Publishing. As a newly published author during Covid restrictions, the team has fully supported me professionally as a writer. Advice on the services offered with good communications at a good price. Very professional in dealing with first-time published authors with bookshops and orders as well as marketing strategies. ”
“It turned it into the best product I could have hoped for... Very proud of it. Hungry to publish the third one now with New Generation, these guys are stars.”
“I owe my first and second novels as duology to the production managers of New Generation Publishing, David, Saskia and Lauren. The worked very hard for me and they have my novels available for a global audience and inspired me to continue wrote the final novel as the last one of trilogy.”
“As a new author writing on a specialist subject, I was very concerned about how best to have it published, given that literary agents were not interested. In appointing New Generation I need not have worried. From the first phone conversation to receipt of the printed book I could not have been more delighted. In particular Saskia in charge of the publication was incredibly helpful in the advice and assistance she provided. She was a joy to work with.”
“If you have a dream of publishing a book, then New Generation are almost certainly the company for you! The range of publishing packages on offer ensures a viable option for every budget, while the retention of editorial control guarantees publication of the book you actually want.
Should you choose to publish with New Generation, you will have a highly talented team at your disposal, including typesetters and cover designers, who work to an extremely high standard with optimal efficiency. Rather than imposing their will on the author, these professionals share the benefit of their expertise, while always allowing you, the author, to have the final say.
I greatly appreciated the opportunity to contribute fully to the process and review each stage before it was signed off. This enabled me to finish with a book that surpassed all expectations, and New Generation can do the same for you, too!”
“This is the second book that I have had published by New Generation. The last one, a novel, won the monthly Agents Pick Competition in the Andrew Lownie Agency. I was happy with the service then and came to New Generation for my police autobiography. I am also published author with mainline publishing companies. I do however like working with New Generation.”
Before you write your blurb, have a look in a bookshop or online at books similar to your own. See how they’ve described their novel. How do they attract a reader? What elements of the plot do they give away, and what do they keep from you? How do they let you know what themes to expect from the book?
You may have an idea of what the blurb in the back of your book should be having viewed hundreds of similar books in bookshops. But do you need a different blurb for online listings where customers will be shopping in a different way to those in a bookshop? Writing marketing copy is an overlooked skill and a key one to learn to make your book discoverable and to stand out.
“What really decides consumers to buy or not to buy is the content of your advertising, not its form.”
“If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think."
“The consumer isn’t a moron, she is your wife”
These are all quotes from the great David Ogilvy, advertising legend in the 1960s who was one of the inspirations behind the hugely successful series Mad Men. Remarkably, much of what he advised over 50s years ago for print advertising remains valid for today's digital age.
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