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How to Write a Blurb

Before you write your blurb, have a look in a bookshop or online at books similar to your own. See how they’ve described their novel. How do they attract a reader? What elements of the plot do they give away, and what do they keep from you? How do they let you know what themes to expect from the book?

You may have an idea of what the blurb in the back of your book should be having viewed hundreds of similar books in bookshops. But do you need a different blurb for online listings where customers will be shopping in a different way to those in a bookshop? Writing marketing copy is an overlooked skill and a key one to learn to make your book discoverable and to stand out.

“What really decides consumers to buy or not to buy is the content of your advertising, not its form.”

“If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think."

“The consumer isn’t a moron, she is your wife”

These are all quotes from the great David Ogilvy, advertising legend in the 1960s who was one of the inspirations behind the hugely successful series Mad Men. Remarkably, much of what he advised over 50s years ago for print advertising remains valid for today's digital age.

There are various free videos and training you can watch to master writing marketing copy - click here for just some of the recommended options.


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