“I have written five books, all published by New Generation. With each book, from the very beginning right up to publication, I have had full support, patience, politeness and professionalism from those working with me. If you have a book ready, trust New Generation to publish it. You will not be disappointed.”
“As I mentioned, I've been really impressed by Saskia, as she's really on-the-ball and she's a very good communicator
“I have received and studied both the hardback and paperback copies of 'The band rats' and can tell you that I am well impressed with the assistance, understanding and production you have afforded me. My thanks go to your good self, Rachel and Saiska, being the 3 people I have been in contact with during the process but I must not forget the people I have had no direct contact with, many thanks are due to those also so please pass them on.”
“At the moment I am in Thailand but I have dropped you a line to confirm that my friends have received the package of books.
Before I left, I saw a hardcover copy and I was literally blown away. It is one of the finest books I have seen. You and your team have done a sterling job. I am both grateful and impressed.
I will be in touch when I return with a view to further projects.
Once again...well done!”
“Thank you for putting the ideas in my head into reality for me.
The book was perfect and my granddaughter was over the moon and wanted some copies for her friends.
Will certainly be back to you in the future for other books!”
“Received the copy of my book...
Wow! It looks so good. You have all done such a wonderful job, I am so pleased with it -thank you!”
Before you write your blurb, have a look in a bookshop or online at books similar to your own. See how they’ve described their novel. How do they attract a reader? What elements of the plot do they give away, and what do they keep from you? How do they let you know what themes to expect from the book?
You may have an idea of what the blurb in the back of your book should be having viewed hundreds of similar books in bookshops. But do you need a different blurb for online listings where customers will be shopping in a different way to those in a bookshop? Writing marketing copy is an overlooked skill and a key one to learn to make your book discoverable and to stand out.
“What really decides consumers to buy or not to buy is the content of your advertising, not its form.”
“If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think."
“The consumer isn’t a moron, she is your wife”
These are all quotes from the great David Ogilvy, advertising legend in the 1960s who was one of the inspirations behind the hugely successful series Mad Men. Remarkably, much of what he advised over 50s years ago for print advertising remains valid for today's digital age.
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