“At the moment I am in Thailand but I have dropped you a line to confirm that my friends have received the package of books.
Before I left, I saw a hardcover copy and I was literally blown away. It is one of the finest books I have seen. You and your team have done a sterling job. I am both grateful and impressed.
I will be in touch when I return with a view to further projects.
Once again...well done!”
“Thank you for putting the ideas in my head into reality for me.
The book was perfect and my granddaughter was over the moon and wanted some copies for her friends.
Will certainly be back to you in the future for other books!”
“Received the copy of my book...
Wow! It looks so good. You have all done such a wonderful job, I am so pleased with it -thank you!”
“Thank you a million times over for the fabulous work you did.
I am so over the moon seeing my novel in the 'flesh'.
Sam you are one of a kind, a dedicated publisher and a force to be reckoned with. If you were a work of art I'd call you a masterpiece.
Metaphorically speaking; NGP is my eagle's wings and my cheetah's speed. And my elephant's weight and the wind beneath my wings.
I recommend NGP to any author out there. In fact, consider me the African spokesperson for NGP! To all authors out there I give NGP a ten out of ten. Publish with them irrespective of your race colour or creed. They take professionalism a step further.
Can't wait for the ebook!”
“Thank you so much for inviting me - and my son - to your Summit. I must
congratulate you on your excellent panel selection, and indeed the entire
event. You, and they, managed to give us an entirely comprehensive view
of the process. This was most illuminating, and indeed motivating!
My son Dickon, a Hollywood screenwriter (trained at the University of
Southern California)), was equally impressed, and found a lot of
encouragement for his aspirations in novel writing. Thank you, David. We
both look forward to engaging with you in the future.
I have reported back to my husband, Nigel Lawrence, who is also my
manager. He is delighted that Dickon and I were able to glean productive
“Hello Daniel/Sam, Just to let you know that you have three ( one in the UK; two in Australia) very impressed recipients of NGP's quality service. I am immensely impressed with these guys at New Generation Publishing ( Thanks Patrick - your suggestion, remember? ) Given their very reasonable fees they are **** hot! I have confirmed the changes - now we await the cover designs. Cheers, Barrie ”
Before you write your blurb, have a look in a bookshop or online at books similar to your own. See how they’ve described their novel. How do they attract a reader? What elements of the plot do they give away, and what do they keep from you? How do they let you know what themes to expect from the book?
You may have an idea of what the blurb in the back of your book should be having viewed hundreds of similar books in bookshops. But do you need a different blurb for online listings where customers will be shopping in a different way to those in a bookshop? Writing marketing copy is an overlooked skill and a key one to learn to make your book discoverable and to stand out.
“What really decides consumers to buy or not to buy is the content of your advertising, not its form.”
“If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think."
“The consumer isn’t a moron, she is your wife”
These are all quotes from the great David Ogilvy, advertising legend in the 1960s who was one of the inspirations behind the hugely successful series Mad Men. Remarkably, much of what he advised over 50s years ago for print advertising remains valid for today's digital age.
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