Digital technologies and the digital infrastructure of the UK is continuing to grow, going into 2014 we’ll be seeing 4G coverage on mobile devices expand through several cities, and fibre optic broadband increase it’s net over the country. This is why it’s important to consider the impact that this could have on the publishing industry for the better. According to Nielsen Understanding the E-Book Consumer, fiction e-books in particular are likely to overtake paperback options in 2014.
Pew Research Center, published interesting results indicating 435 of Americans over 16 own a tablet or e-reader, with 24% (57.6 million) owning electronic reading devices. Although these results are American based, it can represent a similar pattern in the UK, it also shows the potential for advertising and marketing an e-book in the United States.
With a new year on the horizon and an increase in technology on the market, it’s important to get the year started with a plan, if you have a book ready to publish, or you aim to complete a title over the next year, it’s a good idea to plan a strategy from the start. Identifying who your audience is what type of book you have and how you will market it. With Facebook predicting to hit its 2 billionth member milestone and Twitter with over 500 million social media is becoming a bigger method to market and get exposure on books, an excellent online tool.
New Generation Publishing would like to wish everyone a happy New Year, if you were considering a New Year venture or title contact us and we’ll be happy to provide details of our online publishing solutions and services and hopefully have your title on the shelf for Christmas 2014.
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